stick war

The Memory Stick is a removable flash memory card format, originally launched by Sony in late 1998. In addition to the original Memory Stick, this family includes the Memory Stick PRO, a revision that allows greater maximum storage capacity and faster file transfer speeds; Memory Stick Duo, a small-form-factor version of the Memory Stick (including the PRO Duo); the even smaller Memory Stick Micro (M2), and the Memory Stick PRO-HG, a high speed variant of the PRO to be used in high-definition video and still cameras.
As a proprietary format, Sony exclusively used Memory Stick on its products in the 2000s such as Cyber-shot digital cameras, Handycam digital camcorders, Sony Ericsson mobile phones, WEGA and Bravia TV sets, VAIO PCs, digital audio players, and the PlayStation Portable game console, with the format being licensed to a few other companies early in its lifetime. With the increasing popularity of Secure Digital around 2010, Sony started to include SD in their devices, marking a surrender by Sony of its format war in the memory-card business and the end to further serious development of the format. Despite this, Sony continues to support Memory Stick on certain newer devices through the use of adaptors.

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